Privacy Policy

We are committed to being transparent about how your personal information is collected and processed.

We want you to have full clarity on how your Personal Data is used and processed. To support this, we use a range of methods to keep you informed about how your Personal Data is handled.
Where specific details are relevant to you, we will provide them at the appropriate time.
If you have any questions or need clarification on any legal limitations that may apply, we're happy to help. You can reach us at: info@meritfondholm.com

Your personal data will only be used for the purposes set out in this Policy.

We process your personal data for several purposes: to provide the website and connect you with third-party trading platforms (the 'Services'); to improve the site; to protect our rights and interests; to support the maintenance and delivery of the Services; to meet regulatory and legal obligations; and to carry out administrative and business activities related to the Services.
We also process your personal data to better understand your preferences and needs.

To exercise your rights regarding your Personal Data:

To exercise your rights, contact us at any time. You may request access to your personal data, ask us to modify or delete it, restrict its use for specific or general purposes, or have it transferred to you or a third party. We will accommodate your request.

Protect Your Personal Data:

While complete security of your personal data cannot be guaranteed, we are committed to employing a range of methods and techniques to keep it protected.
Our Privacy and Security Policy is complete.

1. The Scope?

This policy describes the types of personal data the Company collects about natural individuals, and how that data is processed, shared with third parties, and secured.
This policy covers information that relates to an identified or identifiable natural person. An identifiable person is someone who can be identified directly or through a combination of information the Company holds or can access.
"Processing" refers to any operation involving the use or collection of personal data, including its organisation, structuring, and storage.
Our services are intended for general audiences aged 18 and above. We do not knowingly collect information from, or permit use of our services by, anyone under the age of 18. If we become aware that personal data has been collected from a person under 18, we will delete it promptly.

2. What Personal Data Do We Hold About You?

When you access our services, channels, or website, we collect personal data. This may occur directly when you provide it to us, or indirectly through analysis of how you use our services and channels, or via information received from our third-party partners.

You are not required to provide personal information to the company. However, choosing not to do so may limit our ability to deliver our Services or grant you access to the website.

Providing personal data is not mandatory. However, withholding it may prevent us from delivering our Services or granting you access to the website.

4. What Personal Data Do We Collect? When you visit our website, we collect the following personal data:

This includes information about your online activity log, traffic data (such as IP address, access dates and times), language preference, software crash logs, browser type, and device details. This information is non-personal and cannot be used to identify you.
Personal Data We receive from you: any personal data you voluntarily provide when connecting with a third-party online trading platform through Us.
Personal information provided to third-party platforms to facilitate trade: this includes your full name, address, phone number, and email address.

5. Legal Basis and Reasons for Processing Personal Data

6. Transfer of Personal Data to Third Parties We may share your personal data with third parties under the following circumstances. Service providers and business partners: We share personal data with trusted third parties who assist in operating our platform and delivering our services. These parties are contractually bound to handle your data securely and only for specified purposes. Legal and regulatory disclosures: We may disclose personal data when required by law, court order, or regulatory authority, or where disclosure is necessary to protect our legal rights. Business transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the relevant third party as part of that transaction. You will be notified of any such transfer and any changes to how your data is handled. International transfers: Where personal data is transferred outside your jurisdiction, we apply appropriate safeguards to ensure it remains protected in accordance with applicable data protection standards. We do not sell your personal data to third parties. Any third party receiving your data is required to maintain confidentiality and implement adequate security measures. You may request details of the third parties with whom your data has been shared by contacting us through the channels provided in this policy.

We may share Personal Data with third-party service providers that support our operations, including hosting and storage providers, as well as platforms that analyse user experience. Upon your request, we may also share specific Personal Data with third-party trading platforms. In such cases, your Personal Data will be provided to those platforms as directed, and its use will be governed by their respective privacy policies. Your Personal Data may be shared with more than one trading platform. We may share Personal Data with affiliated entities or business partners where doing so supports our ability to maintain and improve the products and services we offer. Where necessary to protect the rights or assets of third parties, we may disclose Personal Data to regulatory, local, or other competent authorities. We may also share Personal Data with prospective investors, buyers, or lenders — whether in relation to the Company or any entity within its group — in connection with a transaction, including an asset transfer or sale, merger, restructuring, consolidation, or bankruptcy involving the Company or any other entity within the group.

7. Cookies and Third-Party Services We use cookies and third-party services on our website. These third parties may set their own cookies on your device and collect data about your browsing activity, both on our site and elsewhere. This data may be used to provide functionality, analyse site performance, or deliver targeted content. Third-party services integrated into our platform operate under their own privacy policies. We are not responsible for the data practices of these third parties and encourage you to review their respective policies before engaging with their services. You can manage or disable cookies through your browser settings at any time. However, disabling certain cookies may affect the functionality of parts of our website.

We may work with third-party service providers, including advertising networks and analytics companies, who may also use cookies or similar technologies on our website.
Cookies are small text files placed on your device when you visit the website. They are used to recognise your preferences and browsing habits, improve your experience, and tailor the products and services shown to you. Cookies are also used for statistical and analytics purposes.
Some cookies we use are session cookies — temporary files downloaded to your device that expire when you close your browser. Others are persistent cookies, which remain on your device after your browser is closed. Persistent cookies help the website recognise you as a returning user and allow you to resume your experience seamlessly.

Types of Cookies:

We may use them according to their intended purpose.

ONLINE TRACKING NOTICE
This service does not currently support do-not-track signals.
8. Retention of Your Personal Data

We will retain your personal data for as long as necessary to fulfil the purposes described in this Policy, or for longer periods where permitted by applicable law, regulations, or orders.
We will share your information with third-party trading platforms for 12 months. With your consent, we will continue sharing your data for a further 12 months.
We regularly review the personal data we hold to confirm it is no longer required.

Transfers of Personal Information to a Third-Party Country or to an International Organisation

10. Security of Personal Data We are committed to protecting your personal data and take reasonable technical and organisational measures to safeguard it against unauthorised access, loss, or misuse. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential. If you suspect any unauthorised access to your account or personal data, notify us immediately. We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Once personal data is no longer needed, we will delete or anonymise it in accordance with our internal data retention procedures. In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority and, where required, inform you directly without undue delay. If you have questions about the security of your personal data or wish to report a concern, contact us using the details provided in this Policy.

We have implemented appropriate organizational and technical measures to protect Personal Data, including safeguards against accidental or unlawful destruction, loss, or alteration. We cannot guarantee that the security of your Personal Data will be maintained without error, nor can we accept liability for any intangible, incidental, or consequential damages arising from the use or disclosure of Personal Data. This includes, but is not limited to, disclosure resulting from transmission errors, unauthorized third-party access, or other causes beyond our control.
Where legal or regulatory obligations require it, we may be required to disclose your Personal Data to third parties, including public authorities. We have no control over how such third parties manage the security of your Personal Data in those circumstances.
Transmission of Personal Data over the internet cannot be fully secured. We cannot guarantee the security of any Personal Data you transmit to us online.

11. Links to Third-Party Websites

Our website contains links to third-party websites and applications. These sites and apps are not under the Company's supervision, and we are not responsible for how they collect or process Personal Data. This Policy does not apply to any actions taken through such sites or apps.
Before accessing or using any third-party website or app, we recommend reviewing its privacy policy. We also advise exercising caution when providing Personal Data to any third party.

12. Modifications to this Policy We may update this Policy from time to time. Any changes will be posted on this page, and where appropriate, communicated to you directly. Continued use of our services following any modifications constitutes your acceptance of the updated Policy. We encourage you to review this page periodically to stay informed of any changes.

Before visiting any third-party website or app, read its privacy policy carefully. Only provide your personal data to third parties once you have reviewed and are comfortable with how it will be handled.

13. Your Rights Over Your Personal Information You have certain rights regarding your personal information, and we are committed to helping you exercise them. The specific rights available to you depend on where you are located and the applicable laws in your jurisdiction. Your rights may include: The right to access the personal information we hold about you, along with details about how it is collected, used, and shared. The right to request correction of inaccurate or incomplete personal information. The right to request deletion of your personal information, subject to our legal obligations and legitimate business requirements. The right to object to or restrict certain processing of your personal information. The right to data portability, meaning you may request a copy of your personal information in a structured, commonly used format. The right to withdraw consent at any time where processing is based on your consent, without affecting the lawfulness of processing carried out before the withdrawal. The right to lodge a complaint with the relevant data protection authority in your jurisdiction. To exercise any of these rights, please contact us using the details provided in this policy. We will respond to your request within the timeframe required by applicable law. We may need to verify your identity before processing your request. Please note that certain rights are not absolute. In some circumstances, we may be unable to fulfill a request — for example, where doing so would conflict with our legal obligations or affect the rights of others. Where we are unable to comply, we will explain the reason.

You have the right to request that we verify the accuracy of your Personal Data, correct any inaccuracies, and delete any Personal Data we are not required to retain. You may also restrict the scope or types of processing applied to your Personal Data.
If you are a resident of the EEA, please refer to this page:
These rights apply to the Personal Data you have provided to us. To exercise any of these rights, please submit your request by email to the address below.
Access rights
The Company can verify whether your Personal Data is being processed and, if so, provide you with access to it.
We will supply an electronic copy of the Personal Data being processed and may charge a reasonable fee for additional copies. Data will be provided electronically upon request.
The right to access Personal Data must not conflict with the rights and freedoms of others. Where a request would be detrimental to the rights or freedoms of another person, the Company may refuse or limit its response accordingly.
Right to rectification
You are entitled to have inaccurate Personal Data corrected. You may also request that incomplete Personal Data be rectified, taking into account the purpose for which it is processed.
Right to Erasure
This right applies where: (a) the Personal Data is no longer necessary for the purpose for which it was collected or processed; (b) you withdraw consent and no other legal basis for processing exists; (c) you object, on grounds specific to your situation, to processing based on legitimate interests pursued by us or a third party; (e) the Personal Data has been unlawfully processed; or (f) erasure is required to fulfil a legal obligation.
This right does not apply where processing is necessary (a) to comply with a legal obligation under European Union or Member State law; or (b) to establish, exercise, or defend legal rights.
Processing restrictions
If you have concerns about the accuracy of your Personal Data, you may request that we restrict its processing.
Where processing is restricted, Personal Data may only be retained with your consent, or to establish, exercise, or defend legal rights, to protect the rights of another individual, or where there is a substantial public interest within the European Union or a Member State.
Right to data portability
Where processing is carried out by automated means and is based on your consent or a contract to which you are a party, you have the right to receive the Personal Data you have provided to the Company in a structured, commonly used format.
You may request that your Personal Data be transferred directly to another controller, where technically feasible. Exercising this right does not affect your right to erasure, and does not infringe the rights or freedoms of others.
Right to object
You have the right, at any time, to object to the processing of your Personal Data where it is based on legitimate interests pursued by the Company or a third party, including profiling based solely on those interests. Where we cannot demonstrate compelling legitimate grounds that override your rights, interests, or freedoms, or where processing is not required to establish, exercise, or defend legal rights, we will cease processing.
Regarding direct marketing, you have the right to object at any time to the processing of your Personal Data for that purpose.
Right to withdraw consent
You may withdraw your consent to the processing of your Personal Data at any time. Withdrawal does not affect the lawfulness of any processing carried out prior to that withdrawal.
You have the right to lodge a complaint with the relevant supervisory authority.
You may lodge a complaint with a supervisory authority established by a Member State to protect the fundamental rights of individuals in relation to the processing of Personal Data within the European Union.
European Union and Member State law may limit your rights in relation to your Personal Data as described in section 13.
We will respond to requests made under section 13 within one month of receipt. Where necessary, this period may be extended by up to two months, depending on the complexity and volume of requests. We will notify you of any extension, and the reasons for it, within one month of receiving your request.
Unless otherwise provided under section 13, information provided in response to your rights under that section will be supplied free of charge. Where requests are manifestly unfounded or excessive, particularly where they are repetitive, we may charge a reasonable administrative fee or decline to act.
Where we have reasonable doubt as to the identity of the person submitting a request, we may request additional information to confirm identity.